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Take a moment to compare two excellent visions of transit. The first is from Orange County in California. The bus is cool… an excellent way to be a trendsetter.
The second is from Auckland, New Zealand. The message here is very different. Transit is for families! The man we may have imaged as single is instead in a relationship. Transit does not make him sexier, it makes him more reliable and responsible. The accessible features are understated. The wheelchair user lets the woman with a bike exit first. Older folks get a look in, they meet their grand kids at the end of the trip.
Notice how the explicit message is the features of the new electric trains. The implicit message is that transit is appropriate to people who may not have ridden transit before.
Both are excellent and aspirational visions of transit! I’d love to know Dwayne Peterman. He’s a cool guy! However, I identify more with the man on the train.
Which vision leaves you wanting to take a ride?
Transitivity 